High performance sports apparel brand 2XU has unveiled a powerful new weapon in its elite alliance portfolio; joining Melbourne Heart FC
High performance sports apparel brand 2XU has unveiled a powerful new weapon in its elite alliance portfolio; this time in its home city with Hyundai A-League-s Melbourne Heart FC.
Under the partnership, 2XU will supply its highly acclaimed Compression apparel to Melbourne Heart FC until the end of season 2012/13.
As the Official Compression Partner of the Australian Institute of Sport, Queensland REDS, Melbourne Storm, Brisbane Roar, Gold Coast Suns, Australian Netball Diamonds, Rowing Australia and many others, 2XU sets the benchmark in high performance compression.
Over the current season, Melbourne Heart FC players will utilise 2XU Compression garments for training, game day and recovery to enjoy an array of physiological benefits; from improved circulation and heightened agility through to reduced muscle fatigue and damage.
With a focus on optimising athletic performance in the elite category, where physical demands and stakes are high, 2XU Compression is driven by a goal of equipping athletes to feel more prepared, race-ready and recovered than their competitors.
Melbourne Heart FC-s High Performance Manager, Tom Reddin is thrilled with his Club-s new 2XU alliance.
“Melbourne Heart FC is committed to meeting the highest standards of professionalism on and off the park, and partnering with 2XU reinforces that sentiment,” said Reddin.
“We want to provide our players with the best quality garments to give them a competitive advantage, whether that be during a match, training, recovery or for comfort purposes.”
“We pride ourselves on exploring the best sports technology available to assist players, and with 2XU being the leading compression on the market, the partnership sits perfectly with our Club-s philosophy.”
Thanks to its relentless commitment to engineering world-class garments from fabrics which deliver tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such calibre as the AIS and Melbourne Heart FC is integral to the brand-s winning formula.
For more information on 2XU Compression including updates on its growing list of Official Partners, visit 2XU
2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.