Heart establishes Representative Group

Melbourne Heart FC have worked closely with fans and members to establish a fan ‘Representative Group’ in order to develop a key communications channel between the Club and its fans.

Melbourne Heart FC have worked closely with fans and members to establish a fan ‘Representative Group- in order to develop a key communications channel between the Club and its fans.

Melbourne Heart fans and members have been given the opportunity to take control of a number of match-day initiatives this season and the Club is looking to implement new fan initiatives to increase involvement in the future direction of the Club.

The newly established group will allow fans to have more regular dialogue with the Club while the two parties will be able to engage in two-way communication, facilitating input from fans.

Heart has already worked closely with fans to integrate a new Club song which is sung in unison before kick-off at its home matches, while the Club has also held an ‘Own the Experience- match and an ‘Interactive Match- which gave impetus to the Club's supporters, including an access all areas blogging experience and commentary competition.

This Monday-s match against Adelaide United is a ‘members celebration' which will reward members for their support and participation throughout the 2012-13 campaign.

Heart General Manager, Fan Engagement, David Lyon held the inaugural meeting with the group at AAMI Park last night to discuss core topics around fan engagement, Club involvement and fan initiatives.

The group, which consists of eight members selected by the Club to represent different aspects of Melbourne Heart FC supporter groups - from active supporters, general admission members, reserved seat members to Ace of Heart members - provided feedback on Club initiatives.

The Club had an overwhelming response from members who were interested in joining the representative group, with the Club receiving over 300 applications for the eight available positions.

The group discussed a range of topics after a welcome and introduction session, followed by a discussion on feedback methods and general football matters.

The group also discussed Melbourne Heart-s identity and the group-s future in terms of involvement, structure, attendance and fan ownership.

Melbourne Heart will maintain regular contact with the Representative Group to ensure our members play a key part in the future direction of the Club.