Matt's Musings: 'Own the Experience'

In the first fan's blog of 2013, our Club blogger Matt looks ahead to this Friday's 'Own the Experience' match where Melbourne Heart FC has given power to its fans.

In the first fan's blog of 2013, our Club blogger Matt looks ahead to this Friday's 'Own the Experience' match where Melbourne Heart FC has given power to its fans.

To say last weekend-s last-minute capitulation against Sydney FC was a disappointment would be a massive understatement.

As fans, there is nothing worse than watching your team dominate a game in almost its entirety and walk away with nothing, but that is exactly what we were forced to endure on Sunday.

Frustration, displeasure and perhaps even anger are understandable reactions to such a disappointment, but where our football club is concerned, abandonment is simply not an option, particularly with the club still well within touching distance of achieving its aim of finals football at the end of the season.

Heart fans are made of better stuff than that though, and it has been incredibly pleasing to witness the growth of the OneMelburnian fan-lead campaign.

Initiated by some of the club-s most ardent and passionate supporters, the campaign focuses on encouraging current members and fans of the club to try and bring at least one more person into the club-s supporter base, to help propel Melbourne Heart forward as a football club.

That the movement has only gotten stronger despite last week-s disappointing loss speaks volumes of the class and dedication of the supporters this club already has.

It is fitting then, that this Friday marks the club-s “Own the Experience” match against Adelaide United, a night where the club will open its doors to its loyal supporters to an even greater extent than it already does.

If there-s one thing this club does right, it is supporter engagement. Melbourne Heart listens to you, the fan, and that is about to be taken to the next level, with certain aspects of the match day experience this week being handed directly to the supporters.

This includes the first trial of a Club song, which has been initiated by the supporters, as well as a five-a-side game on the park between members, which will be played in front of the Yarraside supporters group, while there will also be a chance for Heart Foundation members to report on the full match day experience from behind the scenes.

It is just another example of the Club-s commitment to its supporters, and makes Friday night just as important off the park as on it.

Make sure you turn up, and be sure to bring as many friends as you can as the club hands over the matchday experience to you.

You can follow Matt on Twittter: @mg91

To purchase tickets to this Friday's match, visit Ticketek

Match Details Hyundai A-League Round 17 Friday 18 January Melbourne Heart FC v Adelaide United AAMI Park Kick-Off: 7.30pm