PUMA and City Football Group sign global long-term strategic partnership

Sports company PUMA and City Football Group have signed a global long-term partnership, which will see PUMA supply Melbourne City FC, as well as sister clubs in England, Spain, Uruguay and China.

Starting in July 2019, PUMA will be the official partner of Melbourne City FC, Manchester City FC, FC Girona, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.

“PUMA’s partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition,” said Bjørn Gulden, CEO of PUMA.

“We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”

"Melbourne City FC is committed to bringing football to Melbourne communities and helping grow and develop the game in Australia. Our new partnership with PUMA enables us to further promote our sport and support our local community and grassroots initatives across Melbourne, while making sure the team looks great on the pitch," said Melbourne City FC CEO, Scott Munn.

“This announcement marks the start of an exciting new chapter for City Football Group,” said Ferran Soriano, CEO of City Football Group.  

“Our relationship with PUMA, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. PUMA share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”

This PUMA and City Football Group partnership is shaped by shared values of authenticity and innovation, and a genuine love for beautiful football. These values will drive the partnership to change the game beyond the pitch, pioneering new ways to push forward the clubs’ communities, teams, and football whilst also bringing fans together at both local and global levels.

PUMA and Melbourne City FC are already linked via several player partnerships, including Bart Schenkeveld, Harrison Delbridge and Lachlan Wales.